inspiration
Jamie & Britebound™ Bring 10 Skills to Kids in the USA!
January 14, 2026Jamie is joining forces with Britebound™ to help more children discover cooking, build essential skills, and find the spark that can open doors to opportunities in food and beyond.
Because Jamie knows firsthand what happens when you give someone the cooking spark, and it catches…
"Britebound is an amazing organisation, and their vision is one I totally agree with: helping young people follow their own winding, wonderfully non-linear paths toward something extraordinary. Because that is me too. Cooking 'saved' me in many ways — it gave me a place to thrive when the traditional classroom didn’t quite fit. It built me up. It gave me confidence. And once you give someone that first spark… well, you never quite know how brightly it will burn. So we’re teaming up to get more children cooking — helping them build real, foundational skills and giving them that vital spark that can open the door to countless opportunities and careers in food. Because once they step into a kitchen, the possibilities are as wide and exciting as their imaginations."
— Jamie Oliver
Jamie & Britebound™
Cooking skills and food knowledge are slipping away — and with them, a whole world of opportunity powered by food. Together, Jamie and Britebound™ are determined to change that.
By learning to cook, a young person is not just stepping into a kitchen; they’re opening the door to the amazing world of food-led careers — from farming and production to recipe testing, product innovation, and so many unique careers where food is at the heart.
That’s why we’re joining forces to bring Jamie’s 10 Skills to young people across the USA, along with an accreditation that helps them show what they can do — and start building a future in food.
About Jamie’s 10 Skills
Jamie has poured years of knowledge, experience and heart into teaching people to cook from scratch. It’s never been about fancy plates — it’s about good, nourishing food you can make every day, on a budget. And developing the core skills that fundamentally allow you to cook anything — from one-cup pancakes to becoming the next top chef.
Nearly half a million people have already learnt to cook through our hands-on programmes in the UK, USA and Australia. Real food, real skills, real confidence. Participants tell us they feel more independent, healthier, and newly inspired — even imagining futures in food they’d never considered before.
Sign up for 10 Skills UK and 10 Skills USA
About Britebound™
Britebound, formerly American Student Assistance (ASA), is a national nonprofit at the forefront of changing the way young people learn about careers and navigate to postsecondary education and career success through access to career readiness information, resources, and experiences for all. Britebound helps middle and high school students to know themselves, their strengths, and their interests to understand their education and career options so that they can make informed decisions. Britebound fulfills its mission by providing free, digital experiences including Futurescape® and Future Network directly to millions of students, and through advocacy, impact investing, research, thought leadership, and philanthropic support for educators, intermediaries, and others. Britebound aims to foster a generation of confident, crisis-proof young people who are ready for whatever path comes next after high school. To learn more about Britebound, visit www.britebound.org.
